I moderated a panel discussion on Harnessing Big Data, Analytics And Artificial Intelligence For Marketing Analytics @ BYTES’22 – Big Data and Analytics Summit | ASEAN.

Topics discussed included:

• Why is AI relevant for marketing analytics now?
• AI-marketing analytics enhancing Data Interpretation, Data Integration and how its helps in overcoming issues of data silos
• Enabling organization with analytical optimization using various AI techniques to determine effective marketing approach

Thank you to Mint Charoenporn Kaewmanorom, Abhishek Pratap Singh, Varun Verma, John Funtanilla, and Nicholas Marpaung for participating in our panel discussion. I thoroughly enjoyed moderating the session and the insights shared were invaluable. Thank you as well to the BYTES team for all their efforts and support in making this event a success!

#Bytes2022 #ASEAN #data #ai